24/10/2006

Plasti-kote has invested over ₤150,000 in a range of merchandising that will help retailers grow sales of spray paint by up to 35%.

"As the market leading brand in spray paints, we want to help retailers maximise spray paint sales and increase their profits." said Donna Howard, Marketing Manager for Plasti-kote. "Our new point of sale material gives prominence to the best selling products, attracts consumers to the spray paint section and, most importantly, encourages them to buy"

The point of sale material is based around the theme 'Look what you can do with spray paint' and will create a real impact in-store.

It includes shelf trays and strips that keep products well presented and easy to restock, a colourful bus stop featuring project ideas, a shelf wobbler highlighting the informative Plasti-kote website (www.plasti-kote.co.uk) and a range leaflet that will encourage practical and creative consumers to use more spray paint.

To find out more about how you can increase sales contact your local Plasti-kote account manager or Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.