01/12/2006

Plasti-kote, the market leading brand in spray paints, launch their new website this month and is confident that retailers will quickly reap the benefits of this major investment.

"We have already experienced a 60% increase in traffic during the pre-launch period," said Donna Howard, Plasti-kote's Marketing Manager. "We anticipate this will rise considerably as we roll out our advertising and marketing campaign to promote the site in early 2007."

The website has been designed to both inspire and inform and consumers have the option to click through to an 'Inspire Me' or a 'How To' Section. The 'How To' section helps educate consumers with informative guides, frequently asked questions and practical project ideas. A real innovation is the 'How to Spray' video which gives a step-by-step guide to help consumers achieve the perfect finish fast.

'Inspire Me' is packed full of exciting features including an interactive spray studio, room sets with rollovers and an inspirational ideas library. One of the most important new features is the Colour Explorer which gives consumers the opportunity to compare colours, use the mood selector to select complementary and contrasting colour schemes, and identify the most appropriate finish for their project.

"We are very excited about the opportunities this site will give our brand," said Mike Watson, Global Managing Director Aerosol for Plasti-kote. "More and more consumers like to research before they buy and our aim is to influence their purchasing decisions. 14.3 million UK households now have internet access and with the average UK internet user spending 23 hours a week on the internet, having a high performance website is a necessity. www.plasti-kote.com educates, inspires and gives the consumer confidence to use spray paint."

To find out more contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.