01/02/2007

Plasti-kote, the market leading brand in spray paints and part of the Valspar Corporation, has responded to an increase in sales by strengthening its retailer support team, promoting Jane Flack (right) to Category Manager and appointing Isabell Heck (left) as Marketing Executive.

"Jane's expertise in product management has given real added value to retailers and we wanted to bring in additional dedicated resources to provide even greater focus, speed of analysis and immediacy of response to our retailer needs," said Mike Watson, Global Managing Director, Aerosol.

"Plasti-kote has always made supporting the retailer a top priority" said Jane. "We are now able to increase that support, achieving a greater understanding of spray paint consumers, positioning our products in-store to give them maximum exposure and making the supply chain as efficient as possible. Our aim is to make the most of every selling opportunity and make Plasti-kote spray paint the product of choice."

To find out more about how you can increase sales contact your local Plasti-kote account manager or Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.