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Plasti-kote invests in new merchandising
01/02/2006
Plasti-kote invests in new merchandising Plasti-kote is investing £150,000 in a new merchandising concept for its key primary retailers. This investment - the result of six months research and development with a core group of retailers - will be seen in stores over the next three months. "We want retailers to...
Plasti-kote responds to consumer trends
01/02/2006
Plasti-kote's commitment to consumer research has resulted in new merchandising aimed at attracting the widest possible audience Plasti-kote's market analysis and consumer research has revealed changing trends in consumer behaviour, resulting in Plasti-kote discarding their historic categorisation of of consumers...
Putting retailers first
01/01/2006
Plasti-kote strengthens sales force to support its 'putting retailers first' initiative With a market share of 78% in the spray paint sector and a continued period of growth in 2005, Plasti-kote is now focussing on sharing its success with the people that really matter - the retailers. Plasti-kote has devised...
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