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01/03/2007

As Plasti-kote announces the launch of a £500,000 national and online advertising campaign, GfK reports that sales in the UK DIY spray paint market have been rising over the last 7 months.

Plasti-kote, the market leading spray paint brand of the Valspar Corporation, welcomes this news and believes it is due to improving consumer purchasing patterns and Plasti-kote's aggressive marketing approach since July 2006. Plasti-kote are now forecasting that the UK DIY spray paint market will enter a period of growth of between 5-7% during 2007.

"Despite a sluggish DIY market in 2006, we continued to invest heavily in supporting retailers and exciting consumer activity," said Mike Watson, Global Managing Director, Aerosol. "This strategy has clearly paid huge dividends and we intend to capitalise on the strengthening market with a vibrant advertising campaign across national newspapers and online to highlight the huge potential of the spray paint product. We are confident that this investment will drive further growth in the market."

To find out more, contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.