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02/07/2007

Mobile phones have revolutionised the way we lead our lives. Now Plasti-kote, the market leading brand in spray paints, is revolutionising the way DIY consumers receive product information - by making use of mobile video download technology.

Plasti-kote's new video, How to Spray, is available as a mobile download and will allow consumers to find out how to achieve the perfect spray paint finish - wherever they are. "Although it's a new form of communication it's really easy to access," said Donna Howard, Plasti-kote's Marketing Manager. "Consumers just text the word PAINT to 60066 and, on receipt of an answering text, connect to the Plasti-kote WAP site with a choice of downloading the video or viewing the step-by-step tutorial. The How to Spray video and tutorial have been produced to show consumers how easy, convenient and fast spray painting is - as well as producing the perfect finish.

Plasti-kote is trialling this service with B&Q from July 2007, who are looking forward to being part of this innovative communication strategy.

Matt Sexton, Home Improvement Director of B&Q said, "The news, entertainment and sports industries have been capitalising on this technology for some time and there is no doubt that it has applications in other sectors. We are always looking for new ways to communicate with our customers and are confident that using mobile phones is the next step in keeping DIY consumers fully informed."

There are now over 66 million mobile phones in the UK and 60% of adults have handsets that enable them to access the internet. Last year 35 billion text messages were sent in the UK. A study by comScore and Telephia reported that over 5.7 million people in the UK used a mobile device to access the internet during January 2007.

Michael Watson, Global Managing Director Aerosol, said "Giving our consumers the opportunity to access information where and when they need it is an important part of our communication strategy. We believe it is vital that businesses in the DIY sector are aware of the latest advances in technology and understand how to use them to their advantage."

The How to Spray video is also available on Plasti-kote's new website www.plasti-kote.com which contains other innovative ideas including a spray room, a colour explorer and an extensive project library.

To find out more contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.